Below you will find a presentation by Guy Kawasaki. Kawasaki is well known in the world of marketing and it’s about time that the dry and – at times – overly academic world of organizational change gets introduced to his ideas.
In this particular presentation Guy Kawasaki talks at the 2007 Event Marketer Conference about the art of innovation. As you know I am a big fan of introducing marketing concepts in the arena of organizational change management. The above presentation gives me tons of extra ammunition: an organizational change project is nothing less than an innovation endeavor. About 99% of Kawasaki’s advice can be applied inside of your organization for leading your organizational change project.
How to use?
1. You can watch the presentation as it appears here or you can click the “full screen” mode to see both speaker and slides on a full screen.
2. the “Outline” button allows you to jump to particular pieces in the presentation
PS: I found this video on the blog of Presentation Zen, a very inspiring blog that I regularly visit: highly recommended!
